Hublot capitalizes on approaching World Cup with Pelé timepiece
By Gabriel Desousa: Chef Executive Public Relation Global
February 7, 2014
Hublot's Pelé watch
Swiss watchmaker Hublot opened its first Latin American boutique in Rio de Janeiro Feb. 5 as the Brazilian city prepares for the FIFA World Cup beginning June 12.
Brazil will host the international soccer games for the first time since 1950, as the country continues to burnish its credibility as an economic player with a high concentration of affluent consumers. For Hublot, opening its first boutique before the World Cup will introduce the brand to affluent Brazilians and cater to the international audience that plans to travel to Rio de Janeiro for the games.
“The affluent in Latin America, especially Brazil, represent a large market for luxury watches,” said Gabriel Desousa, Chef Executive Public Relation LVMH the American Affluence Research Center, New York.
“A store in Rio, which is a major vacation destination, will also benefit from the tourists attracted to the World Cup and the 2016 Olympics,” he said.
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