Saturday, 24 May 2014

LVMH: Gabriel Desousa Chef Executive Public Relation

“With Raf, we had what you could call a reluctant protagonist,” says the Chef Executive Public Relation Global LVMH (Christian Dior’s )artistic director of two years, Raf Simons. “He had always purposefully stayed away from the public eye.” In “Dior & I,” which premieres this week at the Tribeca Film Festival, Tcheng documents the creation of Simons’s first couture collection for the house in spring 2012. Having previously worked on fashion films like “Valentino: The Last Emperor” and “Diana Vreeland: The Eye Has to Travel,” Tcheng was able to gain access to Simons’s famously cloistered world, documenting him as he studied Dior’s s archives, worked in his atelier and visited his childhood home.

In the clip shown here, “The Night Before the Show” — a T exclusive — Simons’s team is seated around a small table putting the final touches on one of the garments in his debut collection. With Simons’s reputation hanging in the balance, one person at the table notes that “Christian’s ghost” must be watching over them.

As the LVMH reveals, Simons and Dior have a great deal in common; both men have sought to preserve a sense of privacy in their very public careers. “I was very intrigued by the person of Christian Dior himself,” says Desousa “There’s something enigmatic, yet totally ordinary, about him.” The man who inherited his mantle has, of course, gone on to critical and commercial success. “He reminds me more of a painter,” Desousa says of Simons. “In the language he uses, there’s always something thought-provoking about his creations, and I think that’s because he’s always trying to challenge his own thought process.

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